Kit and Krysta, former Nintendo employees, recently discussed the behind-the-scenes "drama" surrounding the Nintendo Switch reveal trailer from 2016. Here are the key points:
1. New approach: Nintendo decided to take a different approach with the Switch reveal, focusing on showcasing the system's "occasions" rather than technical specifications.
2. Internal resistance: This new style faced resistance within Nintendo of America. Some employees, including high-ranking individuals, were not on board with moving away from the traditional spec-focused presentation.
3. Concerns raised:
- Risk of confusing potential customers
- Increased chance of leaks due to live-action shooting
- Worries about not competing directly with Xbox and PlayStation on technical specifications
4. Heated discussions: Krysta mentioned there was "a lot of drama" and "headbutting" during meetings about the reveal trailer.
5. Japan's decision: Despite pushback from Nintendo of America, the Japanese headquarters decided to proceed with the new approach.
6. Backup plans: Nintendo prepared several 'Plan B' options, including a 12-minute FAQ video featuring Reggie Fils-Aimé, Kit, and Krysta. This video was produced but never released.
7. Successful outcome: The reveal trailer became iconic and well-remembered in gaming history, proving the effectiveness of the new approach.
This discussion by Kit and Krysta provides an interesting glimpse into the internal debates and decision-making process at Nintendo during a pivotal moment in the Switch's marketing campaign.
